The gold Mercury Man logo was put into use by FTD in 1914, to represent the Roman god Mercury, the fleet-footed messenger of the gods.
What God does the FTD florist company use as their symbol?
FTD®’s logo, the Mercury Man, comprised of the Greek god Mercury in a winged cap and winged sandals striding along with a bouquet of flowers held in his outstretched arm debuted in 1912. Since its launch, it has gone through many transformations becoming one of the most recognizable logos in the United States.
Who is on the FTD logo?
FTD adopted the “Mercury Man” as its logo in 1912. The logo shows Mercury, wearing his winged cap and sandals, holding a bouquet of flowers in one hand. The use of the Mercury Man was based on Mercury (the Latin version of the Greek Hermes) being a messenger god renowned for his speed of travel.
Who is the FTD florist mascot?
You can see that FTD made a wise, strategic move by adopting “Hermes” as their spokesperson since all of his qualities are those that the company wishes to market as possessing themselves.
What does FTD floral stand for?
FTD LLC (FTD), also known as Florists’ Transworld Delivery, is a floral wire service, retailer and wholesaler based in Downers Grove, Illinois, in the United States.
Is FTD flowers reliable?
FTD has a consumer rating of 1.24 stars from 345 reviews indicating that most customers are generally dissatisfied with their purchases. Consumers complaining about FTD most frequently mention customer service, next day and local florist problems. FTD ranks 204th among Flower Delivery sites.
Who started FTD?
Why Important: John Valentine founded the Florists’ Telegraph Delivery Association (FTD) in 1910 so people could deliver flowers all across the country.
Does FTD stand for?
Over the past 99 years, the public has become familiar with the letters “FTD” being attached to the flowers they send or receive, but few know what the acronym means. Since 1965, the “FTD” in the term “FTD Florist” has stood for Florists’ Transworld Delivery.
Where do FTD flowers come from?
FTD (Florists’ Transworld Delivery) is an online flower delivery service that’s been in business since 1910. It offers delivery to all 50 states and more than 150 countries, and sources its bouquets from local florists contracted by FTD, allowing for same-day and next-day flower delivery in most areas.
What is going on with FTD?
Flower and gift delivery service FTD filed for bankruptcy protection Monday with an agreement to sell some businesses while paying down debt and pursuing sales of its other brands. The nearly 110-year old company, based in Downers Grove, began restructuring and reviewing strategic alternatives last year.
What is Mercury the god of?
The Greek god Hermes (the Roman Mercury ) was the god of translators and interpreters. He was the most clever of the Olympian gods, and served as messenger for all the other gods. He ruled over wealth, good fortune, commerce, fertility, and thievery. Among his personal favorite commercial activities was the corn trade.
Who bought FTD?
Flower-and-gift delivery business FTD was acquired by Los Angeles-based private equity firm Nexus Capital Management, the company announced in a statement today. The $110.9 million acquisition includes FTD’s North American and Latin American florist and consumer business.
How does FTD florist work?
FTD was started with good and pure intentions by florists for florists over 100 years ago as “Florists’ Telegraph Delivery.” The idea was to create a mechanism that allowed a local florist to send a request via telegraphic wire to another florist in a different area, and during the same day, satisfy local clients’ …
Is FTD still in business?
Flower delivery company FTD announces Monday it has filed for bankruptcy. FTD had loaded on about $200 million in debt to pay for its 2014 acquisition of rival ProFlowers. It has never fully integrated the deal, and new threats, such as Amazon, have popped up.
What does FTD stand for stocks?
Failure to deliver (FTD) refers to not being able to meet one’s trading obligations. In the case of buyers, it means not having the cash; in the case of sellers, it means not having the goods.